About

Who

Yumi's journey has been a tapestry woven with a commitment to fostering positive societal change. While she cherishes the valuable experiences gained in her journalism and content marketing career, Yumi felt a calling to contribute more profoundly to the betterment of society.

Having worked with esteemed local and international brands and personalities, Yumi's heart led her towards a path with a more substantial impact.  Driven by an innate desire to make a positive difference, she decided to take a leap into a more meaningful career.  This led her to pursue a master's degree in International Development Studies in South Korea, a step towards acquiring the knowledge and skills needed to amplify her societal contributions.

How It Started

Yumi's journey can be traced back to her teenage years at sixteen when she was captivated by the burgeoning world of blogging. Establishing her blog, she shared the minutiae of her daily life, from breakfast choices to the latest trends.  Her early successes brought collaborations with various local and international brands, creating opportunities to network with inspiring individuals.

However, the weight of churning out content at a relentless pace took its toll in 2018. In response, Yumi decided to close that chapter of her blogging journey.

Yet, her passion for writing, sharing experiences, and connecting with others persisted.  Thus, with a determination to start anew and embrace the latest chapter of her life, Yumi is poised to re-enter the blogging realm.  Her aim is not just to share experiences but to foster meaningful connections with her audience.

In her humility and genuine pursuit of positive change, Yumi welcomes this fresh chapter with excitement.  Through her blog, she aspires to share her journey and connect with others on a more heartfelt level.